The goal of this exercise is to:

1. Clarify your message: Ensure your course and marketing materials communicate exactly what your students need to hear.
2. Focus on your students' needs: Speak directly to the challenges, desires, and transformations your students want.
   Align your curriculum and marketing: Build a course that solves real problems and use that narrative to create engaging, effective marketing materials.
3. Differentiate Impromptu Piano School: Showcase your unique strengths and approach to make your brand memorable and trusted.